2027 Buyer’s Guide

Ad Specs & Submissions

Print Ad Specifications

PRINT ADS SHOULD CONFORM TO THE FOLLOWING GUIDELINES:

1. FILE FORMAT: PDF
Native files will NOT be accepted (Quark, Illustrator, InDesign, Photoshop, etc.)

2. PRINT AD SIZE: 6.5” W x 8.5” H (add 0.125″ for bleed ads)
Vertical layout only; no horizontal ads will be accepted

3. COLOR MODE: CMYK

4. RESOLUTION: 200 DPI

5. FONTS: All fonts must be embedded
Publication is not responsible for font substitution that is a result of fonts missing from the submitted PDF

6. NO OPI: Uncheck OPI box when saving PDF

7. NO PRICING: Pricing is NOT permitted on ads

PLEASE NOTE: There is no digital book publication for 2026; see below for specs for web ads included in the interactive online Buyer’s Guide.

Deadline for print ad submissions:

Monday, November 30, 2026

Digital Ad Specifications

DIGITAL ADS SHOULD CONFORM TO THE FOLLOWING GUIDELINES:

1. FILE FORMAT: JPEG, PNG, WEBP

2. AD SIZE: 300 x 385 pixels

3. RESOLUTION: 144 DPI

4. NO PRICING: Pricing is NOT permitted on ads

5. LINK: Please include a hyperlink with your ad upload

Deadline for digital ad submissions:

Wednesday, December 30, 2026

Questions?

For creative questions, comments, and changes to your advertising, please contact Eric Caldarale at eric@adagp.com.

2027 Buyer’s Guide

Ad Submissions

Use this form to upload your advertising for the 2027 Philly Auto Show Buyer’s Guide. You may upload your print and online ads at the same time or separately.

Print ad deadline: Monday, November 30
Digital ad deadline: Wednesday, December 30

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Advertising Dealership/Manufacturer*

What ad(s) are you uploading today?*

Digital

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Print and/or digital ads

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Accepted file types: pdf, jpg, jpeg, png, wbep, Max. file size: 14 MB.

Hyperlink*

Where would you like your digital ad to link to?

ADVERTISING AGREEMENT

RIGHTS: The Auto Dealers Association of Greater Philadelphia (“publisher”) reserves the right to reject any advertising.

CANCELLATION OR CHANGE IN AD COPY: All changes or cancellations for print advertising must be made in writing and received by the publisher on or before November 30, 2026.

TERMS AND CONDITIONS: Advertisements are published by the publisher with the understanding that the advertiser and/or agency is authorized to publish the entire contents and subject matter thereof. Included in this consideration of acceptance of advertisements for publication, the advertiser and/or agency will indemnify and save the publisher harmless from any loss or expense. Expenses or loss include, but are not limited to, reasonable attorney’s fees, judgments and amounts paid in compromise, resulting from suits or claims based on advertisements. This includes, without limitation, suits for libel for unauthorized name use, image/photograph or portrait use, plagiarism, violation of right of privacy, trademark and copyright infringements. In the event of nonpayment, publisher reserves the right to hold liable the advertiser and/or its advertising agency jointly for monies due to the publisher.

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