East Norriton, PA – January 13, 2026 – The Auto Dealers Association of Greater Philadelphia, owners and producers of the annual Philadelphia Auto Show, are proud to partner with Premier Sponsor NJM Insurance on its inaugural First Responders Day.
The 2026 Philadelphia Auto Show pulls into the PA Convention Center from January 31 to February 8. First Responders Day will take place on Friday, February 6, where all first responders with a valid ID will receive complimentary admission to the event. In addition, a unique area called Heroes Highway has been added to the display floor this year, which will showcase several different vehicles used by our local police, firefighters, and EMTs.
“Our new Heroes Highway display will pay homage to our first responders in a way we’ve never done before,” said Kelsey Baker, director of the Philadelphia Auto Show.
Thematic character appearances for young attendees as well as several onsite raffle prizes for registered first responders have also been added to the day’s festivities. The American Red Cross will also host a blood drive at the entrance of the event where each donor will receive free admission.
“NJM is proud to recognize first responders for their incredible work in our communities,” said Carol Voorhees, NJM President and CEO. “At NJM, we’re built to do what’s right for our policyholders, which is why, as a premiere sponsor of the Philadelphia Auto Show, we are thrilled to acknowledge the work of these local heroes.”
First responders that qualify for complimentary admission include those from the Philadelphia Office of Emergency Management, as well as personnel from area fire departments, police departments, sheriff’s departments, and EMTs. A valid ID is required for free admission upon entrance. For specific times of activities and appearances, please click here.
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